SeventyOne Percent - Conscious sun care for life in motion

SeventyOne Percent rethinks sun protection through the lens of everyday life.
Rooted in active living and conscious formulation, their products combine broad-spectrum protection with skin-supporting ingredients and lightweight textures that feel natural on the skin. Developed with respect for both your skin and the environment, this is SPF that feels less like an obligation and more like a thoughtful daily habit.
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SeventyOne Percent - Conscious sun care for life in motion

SeventyOne Percent - Conscious sun care for life in motion

SeventyOne Percent starts with a simple idea: sun protection should work in real life. The name says it all - 71% of the Earth is water.
The environments we move in. The ones worth protecting.

Born from surf culture, this is SPF designed for movement, not still moments -heat, water, city, sport - it stays with you.

At the core: ROKA SMART UV technology
→ long-lasting UVA protection
→ built for repeated exposure
→ made for days that don’t stand still

But what makes SeventyOne Percent stand out isn’t just performance, it’s honesty. They aim for naturally derived formulas wherever possible.
But when nature alone isn’t enough, they don’t pretend. No “100% natural” claims. No greenwashing. Just a clear balance between: effectiveness, skin compatibility and environmental responsibility.

This is SPF without illusion - Lightweight. Functional. Thoughtfully made.

The kind you actually use.